8th Wall raises $2.4 million for augmented reality tools

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8th Wall has raised $2.4 million in funding to make a suite of tools for building augmented reality applications.

The Palo Alto, California company’s twist is that 8th Wall believes its tools can be used to build apps that run on 90 percent of all smartphones. It works with or without supporting native AR frameworks, such as Tango or ARKit.

8th Wall has a team of seven people, including alums from Google and Facebook with backgrounds in computer vision, image processing, music, and messaging.

Above: 8th Wall’s AR suite.

Image Credit: 8th Wall

“We’ve got a deep background in computer vision, and we have a way to bring AR to most of today’s smartphones,” said Erik Murphy-Chutorian, cofounder of 8th Wall, in an interview with VentureBeat. “Our suite of native tools will make it easy to develop AR applications for mobile.”

The company has created 8th Wall XR, an AR platform that can produce apps that run on Android or iOS, and meld seamlessly with Apple’s ARKit and Google’s Tango AR technologies. The platform can tap whatever is available on a device, such as a camera, inertial sensors, or native AR libraries.

8th Wall XR can provide six degrees-of-freedom (DoF) tracking, surface estimation, lighting estimation, and calibrated scene display. All of those things make for more realistic overlays of animations and reality in AR applications. For other phones, 8th Wall XR provides  three degrees-of-freedom tracking, fixed surfaces, camera calibration information and vision-based lighting estimation. Later this year the team plans to bring six DoF to all supported phones as well, using 8th Wall’s vision and machine learning algorithms.

Murphy-Chutorian said his team has made it much easier to use than native frameworks, addressing the current shortcomings and challenges in building an AR app today. 8th Wall XR is available to Unity developers, starting today, with other platforms coming later in the year.

Above: 8th Wall makes it easy to build AR apps.

Image Credit: 8th Wall

Tomorrow we are making 8th Wall XR available to Unity developers, with other platforms coming later this year.

Investors include Norwest, the VR Fund, SV Angel, Greylock, Betaworks, and Third Kind. Murphy-Chutorian cofounded the company in August 2016.