Star Wars Launches Augmented Reality Scavenger Hunt To Promote New Film

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LucasFilm to launch a new AR game that encourages fans to seek out merchandise for special codes

Star Wars: The Last Jedi is one of the most anticipated movies of 2017 and LucasFilm is looking to start building up the hype with a new augmented reality game. To join in, users simply have to download the Star Wars app, and when the scavenger hunt starts, go to any of the 20,000 participating locations with Star Wars merchandise and scan the “Find the Force” logo to unlock special characters, 15 in all available to find. The three-day scavenger hunt will begin on September 1st, also known as Force Friday II.

“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet—we can’t wait for fans to see what’s in store,” said Disney Consumer Products and Interactive Media chairman Jimmy Pitaro  in a press release.

Star Wars: The Last Jedi