Smartphone app adds to Pueblo Mall’s holiday shopping fun

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They’re the ghosts of Christmas present.

This holiday season, visitors to the Pueblo Mall can use their smartphones to conjure up the “virtual reality” images of five animated holiday characters. Shoppers can interact with them. They can also take photos with them.

Pueblo Mall is one of the first shopping centers in the country to offer the technology, called Centennial AR and developed by mall operator Centennial and developer Clever Fox. The letters AR stand for augmented reality.

“It is a fantastic way to make the shopping experience more fun and entertaining for the whole family,” mall Marketing Director Kristi Alfonso said.

The smartphone app needed to see the characters is simple to use and “uses the latest augmented reality technology, allowing us to bring a bit of holiday magic to our malls with a unique 3-D virtual experience,” she said.

Shoppers simply download the Centennial AR app from the Apple app store or Google Play, then open the application and point the camera at a character poster to view and interact directly with the characters.

Videos and photographs can be taken through the app and shared instantly with family and friends on social media.

“It might be the first time some of our shoppers have seen augmented reality in person and, since the app is so simple to use, it can be enjoyed by all ages,” Alfonso said.