HOLLYWOOD, Calif. – Starting at 6 p.m. EST on Dec. 29, people in the U.S. with a virtual reality (VR) headset and a Windows 10 PC can enter Paramount Picture’s virtual movie theater, virtually interact with other VR viewers and watch Top Gun in 3D.
VR has important implications for furniture retailers because it already is being used to help shoppers visualize high-consideration purchases such as upholstered furniture in whatever space the shopper seeks to personalize.
The entertainment and gaming industries are among the earliest adopters of VR, increasing the technology’s acceptance and familiarity with movie viewers and video gamers.
Viewers can participate in the live VR experiment if they use a supported VR headset, which include the Oculus Rift, HTC Vive, SteamVR-compatible headsets and all Windows Mixed Reality Headsets; and download Bigscreen’s VR application, free in the Oculus Store, Steam Store and Microsoft Store.
The VR screening of Top Gun marks the first time a major film studio is enabling audiences to view its movies outside of brick-and-mortar theaters while duplicating the experience, down to the social aspect, immersive sound and lighting, and movie trailers.
Top Gun will be shown at regular intervals during a 24-hour period. The viewing experience will include entering a virtual movie theater lobby, sitting and chatting with a virtual audience, and watching move trailers prior to the feature, much the same experience as going to a brick-and-mortar theater.
Bigscreen, founded in 2014 and based in Berkeley, Calif., creates VR apps that provide viewers with “an immersive virtual reality telepresence platform” that can be used for entertainment, web surfing or office collaboration. On its website, Bigscreen says its “power users spend 20-30 hours per week” in its VR apps.